Target Audience

1. Day traders

Key Issues:

• Tracking multiple markets and events
• Unable to act fast enough on news

2. Cryptocurrency investors

Key Issues:

• Want to monitor markets for major movements

3. Trading groups

Key Issues:

• Lack of real-time data for discussions/analysis
• Ineffective social trading without alerts

4. Developers

Key Issues:

• No unified API for market data to power applications

Value Proposition Messaging

1. Timely alerts on market conditions
   • Be the first to know of major price actions and liquidations
2. Insights from advanced data analysis
   • Leverage smart tools 24*7
3. Flexible delivery platforms
   • Get notifications on your preferred channel

Content Strategy