Content Strategy for Oliv

The target audience can be divided into 3 core segments:

1. Leadership at high-growth startups
2. Sales leaders & operations professionals
3. Frontline sales representatives

The key issues relevant to each segment are:

1. Leadership:
   • Rapidly scaling revenue
   • Achieving growth with a lean team
   • Systematizing sales process
2. Sales Leaders & Ops:
   • Shortening ramp up time
   • Increasing rep productivity
   • Playbook adoption & maintenance
3. Frontline Sales Reps:
   • Improving sales outcomes
   • Reducing effort per deal
   • Optimizing time spent selling

Content Types

We will create 2  buckets of content:

1. Educate

Guides

• Guide to Systematizing Your Sales Process
• Guide to Measuring Ramp-Up Time for Sales Reps
• Guide to Creating an Effective Sales Playbook
• Guide to Improving Sales Rep Performance
• Guide to Overcoming Sales Objections

Ebooks

• The Lean Startup's Guide to Sales Excellence