Here’s! How I would add value to help you create an impact in the life of Stock & Crypto Traders to take better decisions.
App Store Optimisation
- With more than 5000+ users already on the app with 4.8 Star rating proves that we have got the initial traction but the journey has just begin.
Actionable
- Creating a Brilliant Copy starting from Title, Subtitle to Description, and Graphics with in-depth Keyword research to rank at the top of Playstore search results and in recommendations/suggested apps on other app pages.
- Continuously work on A/B Testing to get the best result and localisation if and when needed.
Projections & Plans
3 week - 10K Users - Community-led promotions and Word of Mouth
3 months - 100K Users - ASO & SEO coming into play, Google/FB Ads App Install Campaigns, and exploring platforms like Twitter, Quora and Reddit.
3 quarters - 500K Users - Analysing Twitter, Quora and Reddit growth, Deep diving into Influencer Marketing, Google/FB Ads App Install Campaigns.
Search Engine Optimisation
- The organic search traffic is close to 30-40% as of now of the 20-25K (total traffic) on the website.
- We have to reduce our reliance on Direct traffic and focus more on the organic side.
- It can be done with the help of high-quality blogs on how to start your investing journey, crypto, stocks, common mistakes and a bunch of related guides and articles.
Actionable
- First and Foremost, Working on a Sound SEO Strategy ranging from SILO Structure to getting into featured search results and knowledge panel.
- Conduct a complete site audit to determine Competitor Analysis, Keyword Research, Content Gap, Internal Backlinks, External Backlinks, and Guest Posts. Act accordingly.
- Prepare a content calendar for an entire month after considering both frequency and sustainability in the long term.